According to the Wall Street Journal, Best Buy's Holiday sales declined in Q4 2016 as the retailer sold fewer smartphones than expected, another sign of soft demand for the latest models from Apple and Samsung. The electronics chain on Thursday said domestic sales over the nine weeks through Jan. 2 fell 1.2%, excluding newly opened or closed stores. Shoppers picked up fewer mobile devices and shunned the cases and headphones that come with them, executives said.
It's interesting to note that there wasn't a quote in the report from Best Buy's CEO specifically noting that the iPhone 6s sales were weak and so it leaves the door wide open as to what smartphones were the problem. While the news of slower iPhone 6s sales would support many other reports on this matter of late, we won't actually know the facts until Apple reports their financials on January 26.
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