Super Bowl 50 was privately financed with money from blue-chip corporate sponsors. It has raised $50 million to date from sponsors including Apple and Uber, though the committee won't disclose how much each individual sponsor gave. Technically, the report notes that while Apple is an NFL Super Bowl sponsor, they're really on the Super Bowl Host Committee. The report further notes that "Apple was the very first company of all our sponsors to step up. And the reason they did that is because they realized that it was important to Silicon Valley. It was during a bit of a transition time from Steve [Jobs] to Tim [Cook], and they told us, 'This is the right thing to do. We're building a mega campus that will be a stone's throw from the stadium.'" Perhaps one the side benefits of being a part of the Host Committee is that Apple TV will live stream Super Bowl 50 in February. For more on this detailed report, check out the full Yahoo! report here.