Today Chitika released new iPad usage rates based on web traffic and Apple once again trounced their competitors clearly illustrating that only iPad users really get any real work done. Most apps for Android are games that don't require the net. Apple took 80% of the web traffic, only down a hair from a year ago.
Chitika reports that iPad users generated 79.9% of North American tablet-based Web traffic over the month of September 2014 - a share down from the 81% figure observed one year ago, but a gain of 1.9 percentage points since July 2014.
Amazon's tablets took second spot while Samsung tablets came in third. The two combined only added up to a measly 12.7% share.
While the iPad user base posted a slight year-over-year usage share loss, iPad users generated the largest quarter-over-quarter usage share increase of any tablet brand at 1.9 percentage points. A variety of larger retailers including Best Buy, Target, and Staples discounted iPad Mini and Air models leading up to the release of two new iPads early this fall, which may have contributed to the recent share rise.
To determine the distribution of Web usage among leading tablet brands for September 2014, Chitika Insights sampled tens of millions of U.S. and Canadian tablet-based online ad impressions running through the Chitika Ad Network. The data used to compile current usage share were drawn across the time range of September 1 through 30, 2014. The historical year-over-year data were drawn across the time range of September 1 through 30, 2013.