On August 4 we reported on Samsung's upcoming smartphone would offer a metal casing with chamfered edges. Today, the new Galaxy Alpha delivered on that promise. They shied away from using the term "chamfered edges" but they emphasized "elegantly curved corners" as noted here: "Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha. Created to help consumers express their unique style without sacrificing functionality, the refined Galaxy Alpha features a sophisticated design with a metal frame, elegantly curved corners and a tactile soft back cover.
Samsung is trying to get to sway fashion conscious consumers away from Apple's iPhone 5S, especially the one in gold which is a smash hit with women, especially successful professionals. Below you'll find a grand overview of their new design.
Samsung never offered a gold Galaxy smartphone in the past. Yet with the raving success of the iPhone 5S in Gold Samsung just couldn't help themselves in rushing to copy Apple's winning design by offering chamfered edges and launching a rich new gold color option. The photos below show the high emphasis on the gold in connection with women.