Intel is struggling with declining PC sales and is making slow progress in the mobile space while Qualcomm chips lead the industry. Intel wants to continue to turn their company around and has now hired Amir Faintuch, a senior executive at rival Qualcomm to step up efforts in mobile and Internet-connected gadgets.
Reuters reported yesterday that "Hiring a senior executive from a major competitor is rare for Intel, which is known in Silicon Valley for its insular culture, and it reflects the eagerness of the Santa Clara, California, chipmaker to improve its struggling mobile business.
Faintuch, who previously oversaw Qualcomm's networking and connectivity businesses as president of Qualcomm Atheros, is joining Intel as a senior vice president and co-general manager of the Platform Engineering Group, Intel spokesman Chuck Mulloy said on Friday.
Hiring a senior executive from a major competitor is rare for Intel, which is known in Silicon Valley for its insular culture, and it reflects the eagerness of the Santa Clara, California, chipmaker to improve its struggling mobile business."
Mulloy added that "We want to accelerate our success rate with SoCs and get the designs aligned and the roadmaps aligned to do that. We've made good progress but there's more to be done. Amir has extensive management experience and a strong resume." For more on this see the full Reuters report here.
We reported back in May that Intel had announced it had entered into a strategic agreement with Rockchip Electronics to expand the breadth and accelerate the rate at which it brings Intel architecture and communications-based solutions to market for a range of entry-level Android tablets worldwide. With Faintuch now onboard it may be signalling that smartphones may be the next market target for Intel.