A new report this afternoon is claiming that Apple suppliers have started manufacturing new full sized 9.7 iPads with an added feature. Reportedly the iPad's production is running into a little bit of complications adding a new anti-reflection coating. The coating will make it easier for users to read in bright light. Earlier today we posted a report that noted that Foxconn was experiencing production problems due to new products with complicated processes. This may be what they were referring to.
Bloomberg reports that "mass production of the full-sized iPad with a 9.7-inch screen is already under way, with an unveiling projected for the end of this quarter or early next. The timing is crucial as Apple ramps up a new product push for the lucrative end-of-year holiday shopping season. The lineup is anticipated to include new iPhones with bigger screens, as well as a health-oriented watch-like device, people with knowledge of the matter have said."
During Apple's July conference call, Apple's CEO Tim Cook noted that "We're very bullish about the future of the tablet market and we're confident that we could continue to bring significant innovation to this category through hardware, software and services." Cook later added that "The category is in its early days and that there's significant innovation that could be brought to the iPad and we plan on doing that."
Hopefully Apple will be bringing much more to their next generation iPad than merely adding an anti-reflective coating – as that won't do much for new sales. In the end, it's a matter of being patient as we're quickly moving towards a new product cycle that Apple's senior vice president of Internet software and services, Eddy Cue, said was going to be one of the best in 25 years.