The Financial Times makes a great point in a new report today about Apple's Research and Development spending. The report notes that "Rumours, supply-chain leaks and 'sources familiar with the situation' are one thing. But earnings reports do not lie. So when Apple's third-quarter results filing revealed a 36 per cent jump in research and development spending compared with the prior year, it means that something more than just the annual iPhone refresh is coming soon."
The Financial Times reports that "Apple's R&D spending of $1.6bn in the three months to June represented 4 per cent of sales – the highest ratio since 2006, according to BTIG Research analyst Walt Piecyk, the year before Apple unveiled the first iPhone.
As people familiar with the situation have indicated to the Financial Times and others, this year's hot new product will be a wearable device that tracks fitness and allows remote control of a tethered smartphone. Sources say the device is in fact unlikely to be called the iWatch, despite Apple having filed to trademark that term last year."
The report went on to say that the latest branding of iTime, showing up in a granted patent yesterday, won't make the cut either. Of course the iTime branding was only for the sake of a patent figure to identify the device's character and wasn't meant to be an official trademark.
In the end, The Financial Times notes that "Whatever it is called, Apple is pouring unprecedented funds into its development ahead of an expected release later this year." For more on this story, see the Financial Times report.
For the record, The Financial Times was first to break the news about Apple's acquisition of Beats back in May of this year.
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