Earlier today the US Patent & Trademark Office published Apple's latest registered trademark for the iOS 7 "Newsstand" Icon under registration number 4,559,843. Apple originally filed for their trademark in Q4 2013. For those unfamiliar with newsstand, it's an iOS application which when opened is a visual shelf, directly on the home screen, similar in style to iBooks. It emulates a newsagent's shop with virtual shelves that hold and present each newspaper and magazine that has been downloaded in to view and read, in one place.
Apple's Registered Trademark Certificate for iOS 7's "Newsstand" Icon
Apple notes that their "mark consists of a light gray square with rounded corners in which appears an array of magazines and a newspaper. The first publication is yellow and includes visual geometric shapes of a red square, a blue circle, and a white triangle. The second publication is white with a black outline of a stylized globe in the center and two sets of horizontal black lines on either side. The third publication is blue and contains the image of a white airplane in the center with six dark blue lines at the top. The fourth publication is green and contains the image of part of a tennis court outlined in white with a yellow tennis ball in the center and a light green horizontal bar at the top."
Apple filed their trademark under International Class 009 which specifically covered the following: "computer software for use in finding, organizing, sharing, and viewing news and information for use on handheld mobile digital electronic devices, mobile phones, digital audio and video players, hand-held computers, tablet computers, personal digital assistants, and electronic organizers"
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.