Back in 2012 we reported on a surprising anti-Big Brother Surveillance patent that Apple was granted by the US Patent Office. At the time we noted that Apple's patent read like a science fiction novel borrowing from George Orwell's 1949 book titled "Nineteen Eighty-Four." It also had shades of the 1982 movie the "Blade Runner," where the Master Cloner invented a method of implanting false memories into clones so as to provide them with a confident self-image. Now leaping to last night's report from the Wall Street Journal we learn that a social-network furor has erupted over news that Facebook in 2012, conducted a massive psychological experiment on nearly 700,000 unwitting users. Society has all but accepted that governmental organizations and agencies like the NSA are capable of such deception and manipulation. Yet when we hear that Facebook, a somewhat respected social media pioneer has resorted to such tactics, we see abuse of power and privilege that's all for future monetary gain. There's absolutely no justification for this kind of study and it makes you wonder how many other tech companies are doing the very same thing under the guise of doing it for our benefit.