With Apple revealing their new HealthKit at their annual World Wide Developer Conference earlier this week, they wasted no time in releasing their next iPhone 5S ad focused on fitness. The theme song for the video is titled "Go you Chicken Fat, Go!" the official "Youth Fitness Song" of the sixties as noted below. The official name of Apple's new ad is titled "Strength."
Go you Chicken Fat, Go!
While Apple's marketing team knows that it's the sixties generation that needs to get in shape, first and foremost, I'm sure the theme song will get you laughing whatever age you are. Welcome to the beginning of the digital fitness revolution.