On May 20, Apple iPhone users, starting with the iPhone 4S with integrated iBeacon technology, will be able to participate in New York's May 20 event called "BeaconCrawl." BeaconCrawl, an interactive bar crawl event supporting bars in lower New York that were hit by 2012's Superstorm Sandy, will integrate beacons with a mobile application to drum up business.
Beacons will be installed in the sponsor venues and various locations along the way, guiding crawlers to secret locations via on-screen instructions, where they will enjoy special drinks, perks and be presented challenges and information, thereby enhancing social interaction. BeaconCrawl will take place on May 20 in New York, and the event was created by Aurnhammer.
Bill Aurnhammer, CEO and founder of Aurnhammer, New York. Stated that "Pub crawls and pop-up parties are popular all over the world. Using beacons, we've turned the traditional crawl into a scavenger hunt by combining the two ideas."
Aurnhammer added that "People have become more sophisticated and don't always respond to traditional marketing. By integrating mobile technology and "gamifying" the experience, we are creating an event people want to be a part of."
The event's app will be available for download in Apple's App Store on May 2and will send clues, updates, and previews of special offers to downloaders leading up to the event.
During the event, participants will be encouraged to document and share the experience through social media. An interactive map of lower New York will guide users to each location, where they will be greeted by digital welcome notifications, new information and clues that unlock special offers and deals via Beacons.
Crawlers will also be awarded points for completing tasks, such as ordering food, sharing content via social media and more.
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