The next round in the Apple-Samsung patent infringement war begins this week. Yesterday we presented a video that Samsung doesn't want the jurors to see from the Federal Judicial Center, as it all but screams out that Apple is a leading US inventor. In a trial where Apple is seeking more than $2 billion in damages for copying features of its iPhone, the stakes are higher than they were in the first trial. So much so that Google will be making its first appearance in the US courtroom battle between the smartphone rivals in the hopes of tipping the US jury's perspective of the trail being about the US vs. Korea.
The latest fixture in the long-running patent fight will see the US and South Korean technology companies go head-to-head before a jury in the same courtroom in San Jose, California, that awarded $1bn in damages against Samsung in 2012.
Many of the companies' arguments will probably be repeated despite the different patents and smartphones at issue, with several of the same experts and witnesses presenting evidence, including Apple's marketing Chief Phil Schiller.
However, in a departure from the previous case, Samsung will also call on the engineers behind Google's Android operating system, used by it most popular smartphones.
Though Google, which does not generate any revenue directly from Android, is not a defendant, Samsung's legal team hopes that bringing another Silicon Valley company to aid its defence will reduce a perceived "home turf" advantage for Apple.
According to the Financial Times, "Google executives, including Hiroshi Lockheimer, vice-president of engineering for Android, are expected to describe how they created the software that powered more than three quarters of all smartphones sold last year, independently of Apple's iPhone development.
Samsung's legal tactic mimics Apple's lyrical retelling of the 'revolutionary' iPhone's creation by its late founder Steve Jobs at the 2012 trial."
This time, Apple's case hangs on five utility patents covering narrow software features that they hope will give a taste of the much wider copying by Samsung it alleges.
These include the iPhone's automatic correction of mistyped words, the slider that unlocks the home screen and the "universal search" that allows a user to look for content on the device and the internet simultaneously, sometimes using the Siri voice-activated assistant.
The Financial Times further notes that "Devices Apple accuses of infringing these patents include Samsung's best-selling but ageing Galaxy S3 and Galaxy Nexus smartphones, the latter device having been developed largely to Google's specifications."
The Financial Times adds that "In a counter suit, Samsung is asserting just two utility patents, which cover wireless video transmission it argues is vital to Apple's FaceTime feature and a method for organising digital photos.
Apple is asking for between $33 and $40 for every phone sold that infringed its five patents since 2011, which it claims number in the tens of millions." On this point, patent expert Florian Mueller thinks that Apple has lost their mind if they think that Samsung will ever agree to that royalty figure. Yet Apple will strongly argue that it is a fair representation.
For more on this, see the Financial Time's report.