Apple has filed for the trademark of "True Tone" in Hong Kong China. The trademark pertains to the new iPhone 5S camera flash supporting the backside iSight camera. According to the document, Apple's priority filing for this trademark was made in Jamaica. The trademark seeks protection for an "optical apparatus, namely camera flashes." Update March 11, 2014 2:15 AM MST with U.S. TM Info.
Updated March 11, 2014 2:15 AM MST: The U.S. Patent and Trademark Office has published Apple's U.S. Trademark application 86212973 for True Tone under the same International Class as noted in their application in China.
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