Apple started 2014 off with a bang in India with price cuts to the original iPad and agressively re-introduced the iPhone 4 at US$369 (India Rupees 22,900), as the iPhone 5C was still priced too high for the average Indian. While Apple's marketing steps were starting to get some traction in India, local online megastores stepped in with out of control price slashing to counter Apple's every move. Apple has been trying to enter the Indian Market with a chain of new Apple Stores that would provide the Indian consumer with a positive Apple environment, sales training and better after sale support to counter local online stores but the Indian Government has refused to change their policies that would allow Apple to enter that market directly. Today, Apple is starting an all new marketing program in India to support their local distributors. Apple is bringing back the their 1984 test drive marketing idea, but for iPhones this time around.
It's being reported in India today that Apple will offer Indian consumers the ability to test drive an Apple iPhone for two weeks as a way to drive new sales.
The Indian report notes that "In its latest attempt to bolster India sales that have slowed down in the last quarter, Apple is now luring users to buy the iPhone 5s, 5c or any other model with its return within 2-week offer.
Basically, Apple is offering its new users a trial period of two-weeks to experience the device. If they do not like the device, it can be returned within two weeks. The company will only charge Rs 1000 [US $16] as a re-stocking fee and the refund…"
The return within 2-week offer is valid on all iPhone models, but available only through Apple premium reseller stores such as Aptronix, Imagine, Nyasa, iStore by Reliance Digital, Maple and Unicorn."
It was an interesting and original idea for Apple to allow consumers to test drive a Macintosh computer back in 1984 and it's equally cool to see the concept reinvented for the iPhone in 2014. But only in India.