Apple has topped the 'World's Most Valuable List' compiled by 'Forbes' magazine with a brand value of $104.3 billion, nearly double than the other technology major Microsoft which has a brand value of $56.7 billion. Coca-Cola, IBM and Google rounded out the top five brands.
Forbes report stated that "the Apple name is as strong as ever. Apple is the most valuable brand in the world for a third straight time at USD 104.3 billion, up 20 per cent over last year. It is worth nearly twice as much as any other brand on the planet by our count."
The bottom five of the top ten companies include McDonald's in sixth ($39.4 billion), followed by General Electric at seventh ($34.2 billion), Intel at eighth ($30.9 billion), Samsung at ninth ($29.5 billion) and Louis Vuitton in tenth ($28.4 billion).
Technologies Tough Race
Forbes noted in their report that in the complex fast paced technology market, the value of a brand can collapse quickly, Forbes had valued the Blackberry brand at $6.1 billion last year, but this year it stood at just $2.2 billion and has come out of the top 100 brands list. Similarly, three years ago, Forbes had deemed the Nokia brand worth $27.3 billion, ninth highest in the world, while today it is worth just $7 billion, which ranks the company at the 71st place.