Prior to the launch of the iPhone 5S we posted a report titled "Apple Passing on a larger iPhone Display still a Head Scratcher." The Market en masse had shifted to larger display smartphones with Apple being the odd man out. Rumors of Apple preparing to shift to a 4.8" display in 2014 began to emerge as early as June of this year. A new rumor emerged once again today renewing the fervor for a larger sized iPhone display by financial firm Jefferies.
Business Insider reports that previously bearish Jefferies analyst Peter Misek is raising his previous hold target price on Apple of $450 to a buy at $600.
Reportedly Jefferies quotes "suppliers" that are seeing Apple target a 4.8" iPhone 6 for next year. Misek thinks that over 50% of the smartphones sold today are bigger than 4-inches, the current size of the iPhone. Apple has been missing out on over half the market by not offering a bigger phone.