Apple's "iOS in the Car" project began under Scott Forstall in 2012 and in 2013 Eddy Cue gave Apple's project its official branding while explaining what the system would basically look like. Apple already has 18 car companies signed on and ready to go for late 2014. This is one of Apple's future battlefronts. Apple's project has been seen as a threat to the status quo. Today, others agree with this assessment of the in-vehicle infotainment system market. In fact, one study is predicting that Apple will shockingly grab close to 50% of this market by 2018. Is this one of the new product categories that Apple's CEO Tim Cook forecasted for 2014? Yes, it would appear to the case. Is Wall Street listening?