Today, the US Patent & Trademark Office published Apple's latest registered trademark for "Designed by Apple in California" which was officially filed last Sunday. Apple first filed for this trademark earlier in the month in both Europe and Hong Kong China. In Apple's US filing they presented USPTO with a jumbo photo specimen illustrating their trademark on the inside of Apple's new iPhone 5S Packaging. Apple's new trademark first appeared during a promotional TV ad video presented to their developers at the WWDC event held in June.
Apple's US Trademark Application Filing In-Part for "Designed by Apple in California"
According to US Patent and Trademark Office's documentation, the trademark was filed under International Class 009 which listed the following:
"Computers; computer hardware; computer monitors; computer peripheral devices; handheld digital electronic devices for Internet access, for use as a handheld computer, digital format audio and video player, personal digital assistant, electronic organizer, electronic notepad, electronic book reader, global positioning system (GPS) device, and camera, and for sending, receiving, and storing telephone calls and/or electronic mail and other digital data; digital format audio and video players; computer operating system software; wireless communication devices for voice, data, image, and multimedia transmission; computer network communication apparatus; computer hardware for communication between multiple computers and between computers and local and global computer networks; set top boxes; computer hardware for the reproduction, processing, playing and streaming of audio, video, images, and multimedia content, for controlling the operation of multimedia devices, and for viewing, searching, storing, and playing audio, video, images, and multimedia content; computer keyboards; computer mice; remote controls, electronic connectors, cables, chargers, docks, and adapters for use with computer and handheld digital electronic devices; cases for computers; batteries; battery chargers; headphones."
Apple's Official USPTO Trademark Specimen
Apple asserts a claim of priority based on Jamaica application number 62483, filed 04/23/2013.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.