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September 03, 2013


Why are people so afraid of Apple working with two or three good OEM's? Apple could set the rules. Apple could work with those ready to expand iOS to other products. For instance. Samsung has the Galaxy Zoom which is likely a product that Apple will never challenge. Yet a partner like Sony could create a competing product with iOS and Apple would benefit from royalties.

Secondly, why is the Apple community so afraid of Apple giving the public a choice of hardware. Is Apple so insecure that a competing design would kill them? If you like Apple, you will always buy Apple. But those that buy technology based on their own criteria, may like iOS over Android, but prefer another OEM's hardware styling. Apple could always set retail pricing so as to not undermine the iPhone.

Anyways, I could argue this for days and it wouldn't change a single mind that is stuck in Apple's old philosophy. Apple's one time of offering licensing was a year before they were about to go under. Meaning, they were in no position to control the licensing. Apple is in a position of strength now and could have killed Android with a few strategic partners.

Why do you think Steve Jobs went ballistic when he learned about Android? Steve had prepared long and hard to kill Microsoft. And technically Apple did in the mobile space. But he didn't count on a new competing mobile phone OS from Google. He thought the courts would have stopped Google. But the courts are so damn slow that it was futile, in the big picture. Samsung may pay a billion and gained 100 billion in sales. Licencing early on, could have curbed Android's rise to power.


Regarding the "broken record" of iOS licensing: Apple already has the expertise and resources to create a larger variety of iPhone form factors and price points. What would 3rd party licensees bring to the table except distraction, conflicting goals and margin pressure?

But I agree they seem to be unnecessarily leaving the market open to competitors. Why Apple is differentiating the iPhone so slowly is a mystery. Their Mac/MacBook and iPod lines have greater product variety even though they sell fewer of those.

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