Why oh why has Samsung so religiously copied Apple? Well it appears that in some ways they're lost. Especially now that Apple has been in a long dry spell for new products, Samsung is going in every direction at the same time like waves going to and fro in a storm. Last month Samsung missed their numbers with the new Galaxy S4 not selling as well as forecast. Now a Korean report says the company is in a crisis in terms of direction. The question is, why is that so surprising?
A new report posted by Korea's Electronic Times Internet (etnews) today, states that some inside the company are saying that "Samsung is revealing a sense of crisis with regard to identifying new businesses. None of the 5 new businesses, i.e. LED, secondary batteries, solar cells, biomedicine and medical devices, have produced any significant results yet. It is believed that Samsung feels limitation in driving forward with the future strategy."
Being lost, the company's "future strategy office is continuously looking for experts who will establish future strategies," said a Samsung Group official. "We are also receiving consulting services." Obviously Samsung has no internal sense of where to go next – which is a true sign of a copycat mentality. They have to be told where to go or jump on the hottest and latest trends created by others. They're fast followers, admitted a Samsung official back in June – and that's something that Apple and their fans have known for some time now.