The rumor of Apple's new iPhone 5S being made available in a light Champagne Gold color only surfaced in the last few weeks. As the rumors began to slowly turn into credible news, Samsung executives went into emergency meetings. The end result was an official statement made yesterday that they've decided to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year. The Korean report provided a photo of a metal case suggesting that Samsung will likely offer their future metal backed Galaxy smartphone in Gold.
According a new Korean report, the Wireless Business Division of Samsung Electronics decided on August 29 to build a line for producing metal cases, e.g. magnesium and aluminum, in Gumi plant by the end of this year.
The report states that Samsung is trying to reinforce a premium brand image by enhancing the design competitiveness. At present, their plastic casing gives the Galaxy smartphone line-up a very cheap consumer experience in contrast to Apple's classy glass finish for the iPhone 5.
As Samsung Electronics shifts their focus of the exterior materials for their smartphones from plastic injection molded cases to metal cases, they expect the supply chain to experience a huge upheaval.
According to the report, "The purpose of this move is to apply metal cases to their premium smartphone models to be released early next year. The report added that "only Apple has used metal cases. The late Steve Jobs, Apple founder, insisted on metal to emphasize the futuristic feeling of the iPhone and iPad series."
Once again Samsung's obsession with Apple's every move is exposed and goes to support the fact that Samsung remains a fast follower.
The Korean report used a stock photo of an exterior metal case rather than what Samsung will actually deliver simply to convey the gold color.
At the end of the day we'll see how this all plays out in 2014. Yet the indication is that a 2014 Galaxy smartphone will be available with a metal casing available in gold along with other colors. Hmm, I wonder what made them think of gold?