A little web analytics company called StatCounter claims that Samsung has "leapfrogged" Apple in global web usage. Sounds like a staggering revelation, right? Well, not so fast.
Can you really say with any certainty that Samsung "leapfrogged" Apple when it's under half of one percent? Isn't there a margin of error under half of one percent in any poll, survey or stat counter? Of course. Most polls for instance provide for a margin of error at 1 to 2.5%.
And when you consider that in Q1 Samsung held 32.7% market share in smartphones versus Apple's 17.3%, Samsung's so-called half of one percentage point in web traffic is anemically pathetic. In North America, Apple crushed Samsung with the iPhone with a convincing 61% lead in web traffic. Now that's a trouncing.
With Samsung outselling Apple's iPhone by a wide margin worldwide, is claiming victory over web traffic with a debatable half of one percent really a noteworthy leapfrog? No, especially if you consider that per capita, Samsung's numbers prove that their smartphone user base isn't up to par with iPhone users in terms of web traffic and using the web intelligently – and that's just the stark reality of the day. It's why Apple's App Store is the number one store in the world in terms of profitability.
At under half of one percent, it really comes down to being a dead heat – which puts Samsung in the loser's column being that they have almost twice as many smartphones sold (or sitting on shelves). In the end, the less than one percent is really nothing more than hot air and marketing spin.
Did Samsung really leapfrog Apple in Global web usage: Not in my view. What are your thoughts on this? Send in your comments below.
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