In April we questioned the hype surrounding Samsung's Galaxy S4 with a report aptly titled "Is Samsung's Galaxy S4 Really Selling Off-the-Chart or are they Just Playing a Marketing Game?" Last week we reported that some of Wall Street brokers were cutting their estimates for Samsung due to "concerns" that sales may be slowing for Samsung's Flagship smartphones. Well, a new report out this morning confirms that sales are indeed falling and it doesn't look like Samsung will be hitting their S4 sales goal of 100 million units for 2013. Samsung was out to beat Apple's standing record of having sold 100 million of their iPhone 4S.
Today, DigiTimes is reporting that "Samsung Electronics reportedly has revised downward its purchases of parts and components for its latest flagship model, the Galaxy S4, for the second and third quarters of 2013 due to a slowdown in demand in the end market, according to industry sources."
The industry sources added that "Samsung's market has also been dented by the latest roll-outs of flagship models by HTC, Sony Mobile Communications and Huawei."
The DigiTimes report added an interesting insight in that the underlying smartphone industry is undergoing a structural change where demand for entry-level to midrange smartphones is rising sharply in China and other emerging markets, and the market for high-end models is becoming saturated.
In the end, we called it right. Samsung's big hype marketing game was nothing but hot air and trickery. The Galaxy S4's gimmicky software and cheesy plastic embodiment has gotten the big thumbs down by consumers.
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