The color on the iPhone's IPS LCD Retina display is sharp, crisp and bright. Samsung's S4 display may be bigger, but AMOLED displays in general can't match the quality of Apple's Retina. Apple's CEO Tim Cook recently described the color saturation of OLED as being awful. Some may argue pixel counts are higher on some Android phones, but Apple re-engineered the pixel to accurately fit in four times the density of color in the same space. So pixel counts don't tell the full story. The interesting thing that we learned today is that Samsung may be experimenting with an IPS LCD display for a portion of their next generation Note III smartphone lineup.
According to Korea's IT News, "Samsung is considering the use of IPS LCD on its next-big-thing model, Galaxy Note III, together with AMOLED."
While the Korean publication tried to make excuses for Samsung's tippy toeing into IPS LCDs for smartphones, they latter admitted that "some markets showing a lukewarm response to AMOLED display is also working as a reason for the adaption of IPS LCD."
The report added that 10% of Samsung's Note III production will use IPS LCD, which demonstrates that Samsung may be willing to test out the alternative IPS displays.
With Samsung being the World's leader in AMOLED technology, it's a little strange that they'd even consider such a marketing move. Whether they're considering the use of IPS LCD displays for higher end smartphone displays to help them better compete with Apple's iPhone in the US is unknown at this time.
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