On June 20, 2013 Samsung introduced their all-new all-in-one desktop called the One5 as noted in our cover graphic. In less than a week the Korean press is now reporting that it's dead on arrival. Samsung, who didn't' make the top five PC brands sold in the US in 2012 have officially called it quits for the desktop market. Samsung's desktop computers were never able to gain any traction in North America and they recently complained about Windows 8 not driving sales. In less than a week Samsung has gone from being excited about the desktop PC to dumping it. How embarrassing.
The report states that Samsung will now focus on their all-in-one laptop called the ATIV Book 9. This new unit now promotes a Hybrid OS advantage allowing consumers to switch from Windows 8 to Android; a trend that Lenovo is working on as well.
One of the excuses for dropping out of the desktop PC market is that the Korean government recently designated the desktop PC business as being be one suited for smaller firms by 2015. No matter how they try to justify it, allowing their sales and marketing team to make a big splash about their new desktop computer last week and killing only four days later, is a sign of a very confused company.
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