According to new market research from ABI, more than 39 million tablets shipped worldwide during the first calendar quarter of 2013. That represents the second largest volume of shipments to date; only bested by the previous quarter ending calendar year 2012. The spending power of the largest three world regions is continuing to drive market growth.
Tablets remain a lucrative market for the three largest world regions for consumer electronics and computer adoption: North America, Western Europe, and Asia-Pacific. According to ABI's senior practice director Jeff Orr, the "Three regions of the world are expected to yield 97% of tablet revenues in 2013. North America is forecasted to claim nearly half of the estimated $72 billion expected to be spent this year on tablet devices. Western Europe and Asia-Pacific will also have their hands in the honey pot for a combined 50% of world tablet revenues, respectively."
According to an IDC report in May, Apple was the number one table brand in the market in Q1 2013 with 19.5 million units sold. Apple outsold Samsung, Asus, Amazon and Microsoft who accounted for only 14.3 million units sold in the quarter combined. With North America buying over half of the tablets, it's amazing that Apple's iPad holds 82% of all tablet traffic for the first 5 months of 2013. If further illustrates the strength of Apple's iPad brand and the savviness of their user base.
While the ABI research report hyped tablets coming from Acer, ASUS, Dell, HP, Lenovo, Panasonic, Samsung, Sony, Toshiba, and Vizio using Windows 8, the fact is that there's no data to support that these new entrants will materially affect the market in 2013. For now, Apple's iPad is still number one.
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