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June 25, 2013


In general I can imagine no better way to break into and differentiate in the television market without sacrificing margin than having a close partnership with Apple for most of your UI and software which is where a lot of the development cost is incurred.

The rest of the go-to-market strategy is foggy. Who owns the content rights in Taiwan? Do cable companies serve as a "dumb pipe" for internet or do they actually have power over consumers that they would not want to cede to Apple? Is Apple TV an international product and will it work fine in foreign cable markets such as those in Taiwan? All questions that you could research to have a view on this.

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