The European IP Office database for trademarks has revealed that Apple had applied for an update to their "Mac" trademark sometime last week. The application was officially filed last Tuesday, just days ahead of the WWDC keynote event held yesterday at the Moscone Centre in San Francisco. Apple introduced their long awaited iTunes Radio music service which will be integrated into their next generation mobile operating system iOS 7. The newly filed application covers online music and video subscriptions in addition to a gaming machine.
Apple's European Trademark Application In-Part for "Mac"
Apple's International Class Details for "Mac" TM
Apple has filed their "Mac" trademark application in Europe under twenty-eight International Classes as follows: 1, 2, 4, 9, 10, 11, 12, 14, 15, 16, 17, 18, 20, 21, 22, 27, 28, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45.
While Apple's trademark was filed under classes which cover everything from asbestos to veterinary services, there were two notables including online music services and a gaming machine under International Classes 009 and 0034 respectively. Here Apple specifically includes matters associated with "online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multi-media content, software featuring musical sound recordings, entertainment-related audio, video, text and multi-media content." Apple also listed "electronic games; computer software and computer hardware apparatus with multimedia and interactive functions; computer gaming machines."
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.