BlackBerry announced during their conference today that their BlackBerry Messenger (BBM), their mobile social network is coming to Android and iOS in the coming months. BlackBerry has more than 60 million monthly active customers, with more than 51 million people using BBM an average of 90 minutes per day. The service sends and receives more than 10 billion messages each day, which is nearly double what other mobile messaging apps produce. BlackBerry states that "iOS and Android users would be able to add their contacts through PIN, email, SMS or QR code scan, regardless of platform. Android users would also be able to connect using a compatible NFC-capable device."
BBM sets the standard for mobile instant messaging with a fast, reliable, engaging experience that includes delivered and read statuses, and personalized profiles and avatars. Upon release, BBM customers would be able to broaden their connections to include friends, family and colleagues on other mobile platforms.
In the planned initial release, iOS and Android users would be able to experience the immediacy of BBM chats, including multi-person chats, as well as the ability to share photos and voice notes, and engage in BBM Groups, which allows BBM customers to create groups of up to 30 people.
We reported back in March that BlackBerry is also working on security based software for both iOS and Android. One-time BlackBerry fans who switched to the iPhone prior to the release of their new Z10 and Q10 smartphones are likely to respond well to the new software once it's made available later this year.
And to tempt iOS users to try it out, CEO Thorsten Heins stated during his keynote today that this will be available for free for devices running iOS 6.
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