Chitika Insights published a new report today showing Apple's iPad share of Web traffic in North American is holding firm at 82% as we reported on last month. The new report illustrates iPad stats over the last six months where iPad Web traffic has slid from 92% to 82%. In that same time frame Samsung had rung up an anemic 2% growth in their tablet Web traffic to a total of, drum roll please, 4%.
Chitika stated in their report that "The cause of the disparity itself could be due to differences in the user interface, or demographic differences in each tablet's existing user base." Yes, the interface and a whole lot more. As of September 2012, consumers were able to go to Apple's App Store and review over 700,000 apps developed for iOS and find 250,000 of them optimized for the iPad. Consumers love apps.
Why Chitika even bothered to compare Apple's iPad with Samsung's Galaxy tablet Web traffic is a little bizarre to begin with. Furthermore, they touted Samsung's Web traffic growth at a whopping 50%. That's a little much considering that it translates to micro numbers like 2% to 4%. It's a hiccup, not growth. The other thing is that the stats aren't about sales, they're about Web traffic and seasonality is likely where the drop for the iPad numbers came into play. There's more iPads in the market, therefore a spike in traffic is bound to occur during the heavy online shopping months in Q4. You don't have to be a rocket scientist to figure that one out.
The bottom line is that Samsung struggles to compete with Apple's iPad. The stats just prove that out once again.
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