On April 4, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a possible new retail packaging system. The system is designed to provide an Apple Store customer with the ability to conveniently customize an iDevice's content while it's still in its original packaging. The customer picks the iDevice and brings it to an in-store kiosk so that they could connect the device to the kiosk and be able to customize its content with iTunes, Apps and more. This is great for gift giving situations. The customer will also be able to print out a custom label with a message on it such as Happy Birthday. It's a smart idea plain and simple.
Customize iDevice Gifts using an In-Store Smart Packaging Kiosk
Add Music, Apps and even preset some of the Devices Settings as a Complete Gift
Flowchart of the Ordering and Set-Up Process
Apple credits Fletcher Rothkopf and Teodor Dabov as the inventors of this patent application which was originally filed in Q3 2011. To review Apple's patent claim and other interesting details, see Apple's patent application 20130086373. Considering that this is a patent application, the timing to market of such an Apple product is unknown.
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