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April 26, 2013


Unfortunately in addition to only 6.6% yoy growth Apple is apparently going to have to depend on close competitor LG for its future displays. Cook is making the same mistake he has made with Samsung by depending on a competitor as a supplier.

By refusing to at least partially integrating vertically by controlling some of the components Apple users and trying to stick an annual product refresh Cook has made 3 serious management mistakes that have allowed competition to catch up and may even overrun Apple in the near future. These management techniques worked in the past as the mobile industry was developing but now we are in as new phase of the mobile revolution. Apple must now concentrate on rapidly expanding IOS market share worldwide and developing new income streams to maintain income growth.

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