According to a new IDC report, Apple's smartphone shipment volume hit a new first-quarter high thanks in part to the iPhone 5, with volume growing 6.6% year over year. The last time that Apple posted a single-digit year-over-year growth rate was 3Q09. IDC stated that Apple has held the second spot in the smartphone rankings for the past five quarters.
Apple's mix of models shipped to market is increasingly diversified as it tries to reach new buyers. Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker stated that "Phone users want computers in their pockets. The days where phones are used primarily to make phone calls and send text messages are quickly fading away."
When Steve Jobs Introduced the iPhone in 2007 he stated, "… it's the internet in your pocket for the first time ever." His vision that the consumer wanted that convenience proved to be true.
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