In March 2011, Steve Jobs talked about the crossroads between technology and the liberal arts. Steve Jobs stated that "It's in Apple's DNA, that technology alone is not enough. That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing. And nowhere is that more true than in these Post PC devices." Steve Jobs brought this philosophy to the Original Macintosh team in the 1980's. That's why he emphasized that it was in Apple's DNA. Samsung's Shin Jong-kyun, mobile chief decided to insultingly use this philosophy in his failed Galaxy S4 presentation last week. They not only copy Apple's products but now attempt to copy, or better yet hijack Steve Jobs' philosophy which exposes the very depth of their envy of Apple's continuing success.
Shin stated during his presentation: "'Samsung has taken technology and innovation forward to help us get close to what matters in life, to help us live a richer, simpler and more full life." He added, "The Galaxy S4 isn't just a phone but the right communications tool that blurs technology and humanity."
The Korean Times sang Shin's praises for copying Steve Jobs this morning. They saw the New York event as a raving success like only a cult could. It may have been hailed in Korea, but it wasn't received well in North America.
But I'm always amazed at how this copycat company continues to believe they're the next Apple even though they create more talking stones than real smartphones. And when Samsung's leadership has to stoop to the level of actually robbing Apple's philosophy it truly demonstrates just how twisted and deluded they've become of late.
Samsung is a company who stabbed their partners Apple, Qualcomm, Google (with their upcoming Tizen OS) and more recently Microsoft who Shin thought to smack last week. Is this how a so-called technology leader is to treat their partners?
The bottom line is that we know what's in Apple's DNA because it's been there since the very genesis of the Company. On the other hand it's only recently come to our attention that the art of backstabbing and copycatting are the true traits found in Samsung's DNA. And while Shin thought that we wouldn't notice his attempt at stealing Apple's philosophy, we did, and it's time that someone in the press shines a light on this