Google's CEO Larry Page thinks that Apple is a bore. In an interview with Wired Magazine, Page stated that Apple "lacks ambition to change the world." That was a direct hit against Apple's Steve Jobs who directed the famous Think Different ad campaign that talked about the crazy ones that thought could change the world, were the ones that did. Shortly after the ad campaign was launched, Apple delivered on that vision. They actually created products that revolutionized the music industry with iTunes and the iPod and did it again and again with their revolutionary iPhone and iPad. The great copycat company called Google directed by Page had a few other cheap shots to say about Apple in a published interview with Wired Magazine and we'll point them out.
The next cheap shot taken by Larry Page took aim at Apple's product philosophy by stating that "You may say that Apple only does a very, very small number of things, and that's working pretty well for them. But I find that unsatisfying."
His follow-up commentary indirectly took aim at Apple as well. Page stated that "that most companies decay over time because they do approximately what they did before, with a few changes." Such incremental change, he added, "is guaranteed to be obsolete over time."
One more thing: When asked about Steve Jobs's threat to threat to go to "thermonuclear war" over what he saw as copying in Android, Page retorts: "How well is that working?"
Considering that Page gave the back-stabbing Judas Eric Schmidt the nod to Join Apple's boards to learn all about the coming revolutionary iPhone, this low key CEO is shrewder than he looks. At the end of the day, the question becomes: Will Apple make Page eat his every word in the coming years? Only time will tell.