Samsung's Good-Guy Routine Quickly Waning. In Fact it's Toast

Samsung, who likes to play up their poor little company routing in the press by continually stating that they just want Apple to stop suing them and focus on innovation rather than litigation, has stumbled on their own PR shoe laces of late. We reported earlier this week that the European Commission informed Samsung of its preliminary view that the company's seeking of injunctions against Apple for allegedly infringing "standard-essential" patents in the EU amounts to an abuse of a dominant position. Then the news came to light that Samsung launched a new lawsuit against Apple in a Korean court over software followed by a report that Samsung is now on the warpath against Ericsson requesting a ban on their products. Just looking back to late November and you'll also see that Samsung filed suit against LG Display claiming that seven of their OLED patents were invalid. Clearly Samsung's one time good-guy routine is quickly waning. Not only do they believe in offensive litigation as a viable strategic tactic against their competitors, they also believe in turning the knife in their backs by abusing their dominant position with essential patents as confirmed by the EU Commission. At the end of the day, Samsung's good-guy routine is officially toast.