Over the years Apple has filed for a wide variety of trademarks so as to protect their distinct imagery and/or marketing strategies. Beyond the normal trademarks such as the iMac or iPhone, they also trademarked some pretty odd ones too. They trademarked their famous marketing line "There's an App for that," along with covering store designs , store fixtures of one sort or another and even the leaf in the Apple logo. Today, the US Patent and Trademark Office officially granted Apple a registered trademark for their classic Mac startup chime which indicates that diagnostic tests running immediately at startup have found no hardware or fundamental software problems.
Apple's Startup Chime Now a Registered Trademark
Apple's newly granted registered trademark was originally filed for in the US in late June and in Europe in July of this year. The trademark was filed for under International Class 009 which basically covers computer hardware and software including operating systems.
Technically speaking, the US Patent Office categorizes Apple's startup chime as a "Sensory Mark."
Apple's trademark application stated that the "mark consists of a sound mark consisting of a slightly flat (by approximately 30 cents) G flat/F sharp major chord." You could download the startup chime here.
In additon to the Mac Startup Chime becoming a registered trademark, the US Patent & Trademark Office also granted Apple Registered Trademarks Certificates for "Briefing Room" & "Smart Instruments"
NOTICE: Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.
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Sites Covering our Original Report
MacRumors, Techmeme, Cult of Mac, Gizmodo, TAUW, CNET, iTopnews Germany, MacTechNews Germany, iPhones Russia, Tonymacx86, MacNN, Breaking Gadget Japan, iPhone Hacks, MacMagazine Brazil, CNET Japan, MacBlog Slovak Republic, iMacguide Denmark, iPadmod Japan, Slide to Mac Italy, MacLife Germany, Applefive Italy, Futurezone Austria, Macity Italy, Blog Tice Germany, Groklaw,Twitter, Facebook, Pulse, Apple Obsession, Apple Investor News, Google Reader, Macnews, iPhoneWorld, Mac Hash, News Freedom Hong Kong, da.Feedsportal, and more.
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