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October 31, 2012


Cook Apologized, but the price was to fire Forstall. Not much of an apology. Look, Apple could have just pulled the software and just say that they would reintroduce it at a later time, without anyone getting fired. This was in the making for some time considering that Forstall sold his shares. The "problem" was there, Cook was just waiting for the right time.

You say "this is standard business practice the world over" in respect to gagging Forstall legally from defending himself. That's what sucks here. Cook knew this and fed the press information to make Apple out to be the good guy here. Bullshit. The fact that Cook is letting word get out from other Apple sources about how divisive Forstall allegedly was is to try to hurt Forstall. Forstall is going to come back to haunt Apple over and over again. Just one year after Steve Jobs passing and shit like this happening points to more trouble in paradise. Jobs was the glue. And now Apple is going to lose their respect. I've totally lost respect for Cook's handling of this contrary to the suck ass Apple press.

They're reorganizing because of the massive hole that Forstall's departure leaves. I don't buy any of Apple's propaganda. This is Apple panicking and it's not a pretty picture, at all.


You're right that CEO's should take ultimate responsibility for their products but so should the exec directly responsible. Cook did, by making a public apology. Forstall didn't. I'd heard that Forstall was a hugely divisive figure at Apple long before he got the chop - the subsequent gossip is not justification after the fact, but rather continuations of rumours. Yes, Forstall isnt able to defend himself, which is a shame for him, but this is standard business practice the world over. It's true some people were mentioning him as potential CEO post-Jobs, but you can find people to say almost anything about Apple. No-one who's opinion I trust was suggesting this. If Cook was getting rivals out of his way, there are several others who could be much more of a threat who are still there - some of whom have just been promoted.

Don't get me wrong - I find Cooks presentation skills somewhat lacking, and repetitive - but that isn't why he's CEO. I think he knows this, which is why he talks about the financials, and lets Schiller et al do the rest. Personally I liked Forstalls spots at keynotes, and as head of iOS, he's had some major success, but as CEO, cook is charged with making difficult decisions, and I think this is one of them. He hasn't just fired one maverick, he's completely reorganised the executive team. Time will tell if it was the right call, or if, like hiring Browett, it was a big mistake

This was a very hard year for everyone at Apple with the passing of Steve Jobs. No one was calling for Forstall's head until this firing. The public is sucking up only Apple's side of the events with Forstall legally gagged from discussing his side of things. That's Apple at its worse and I'm disappointed in Apple's handling of this.

Didn't the big shot CEO Cook check out Maps before it shipped? Isn't he the one that has to check this stuff out before giving it the green light? Of course he is, but he decided to chop Forstall, his rival, out the door. It stinks to high heaven.

Between Cook's boring presentations and personality and his ridiculous apology it looks to me that my favorite company is showing a lot of cracks of late and I can't wait for the day that Cook get's the boot. Give it a little time, it's coming.

And Ive, he created the failed Cube and a lot of crap at Apple. Thinning down a product is NOT INNOVATION.

Per Mark's reply, I have to agree.

Equally as important, this was Cook's chance to make a post-Jobs CEO decision, one which, in my view, shows his strength and independence as the leader within Apple. And no one can deny his execution was anything less than calculated with the announcement their retail chief was gone as well new enhanced roles for Cue, Federighi, and Ive.

There's no doubt Forstall has been an extremely important member of the executive team, responsible for turning IOS into the dominate mobile OS today...we see the struggles of the upgrade path with Android and to a lesser extent, Windows Phone and we have to applaud Forstall for making 100 MILLION IOS6 upgrades possible within 30 days, without compatibility issues across their entire Mobile Hardware Platform.

Nevertheless, the reality is there have been a lot of screw ups lately...MAPS, SIRI, Passbook and even IOS6 itself as a whole. There have been numerous bugs reported, moreso than for any previous IOS release. The grey area of overlap between Ive's design cues versus Forstall's preferences (really, the only cool thing you could add to Passbook was a shredder animation?!?)

Factor all the above with Forstall's mini-Jobs ego and you can't help sympathize with the rest of the Apple executives. And by sympathize, I don't mean that as a point of weakness. Apple is the most valuable Company on Earth, it's executives need to be able to execute on an amazingly high level together...the only execution to this real is reserved for the Founder(s) of any Company - Wozniak and Jobs are both gone.

This could be an exciting time for Apple if it can build some momentum and more consistency within it's software offerings. I hope Ive's nearly 20 years at Apple has prepared him for this enormous responsibility.

Although I've never had problems with Siri, it's clear that that was considered a misstep by the company, too. So that makes 2 in a row. It also seems that it was coming to the point where a decision had to be made between Ive or Forstall and they went for Ive, probably the right one in my opinion

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