A Delaware company by the name of B.E. Technology doing business in Memphis Tennessee is suing Apple for infringing on two of their patents relating to demographically targeted advertising. B.E Technology lists eight of Apple's products that are allegedly infringing upon their patents.
B.E. Technology Alleges Two Counts of Patent Infringement
According to a court document, B.E. Technology is suing Apple for patent infringement. The first patent in their case against Apple is US patent 6,628,314. The '314 patent generally relates to user interfaces for accessing computer applications and information resources and, in particular, to user interfaces that provide advertising obtained over a global computer network such as the Internet. The invention of the '314 patent also relates to user interfaces for maintaining, organizing and communicating information accessible to a computer network such as the Internet and, in particular, to user interfaces that provide the user with availability to that information in a personalized manner. The patent was granted to B.E. Technology in September 2003.
According to B.E. Technology's first count against Apple, they believe that Apple has infringed the '314 patent by using a method of providing demographically targeted advertising that directly infringes at least Claim 11 of the '314 patent either literally or under the doctrine of equivalents.
In their second count against Apple, they believe that Apple has infringed at least Claim 2 of their patent 6,771,290 by using, selling, and offering to sell in the United States tablet computer products that directly infringe at least Claim 2 of the '290 patent either literally or under the doctrine of equivalents. The accused products include iPad, iPod touch, iPhone, MacBook Air/Pro, Mac Mini, iMac, Apple TV.
The case was filed in the United States, Tennessee Western District Court in Memphis. B.E. Technology is requesting a trial by jury.
Patently Apple presents only a brief summary of certain legal cases/ lawsuits which are part of the public record for journalistic news purposes. Readers are cautioned that Patently Apple does not offer an opinion on the merit of the case and strictly presents the allegations made in said legal cases / lawsuits. A lawyer should be consulted for any further details or analysis. About Comments: Patently Apple reserves the right to post, dismiss or edit comments. On most legal cases, comments will be closed. See our Legal Archives for other patent infringement cases.