The US Patent & Trademark Office just published Apple's latest trademark application for "Apple Lightning" under application 85726560. Phil Schiller introduced the new lighting connector during Apple's special event this week. "The iPhone from its start used the iPod 30 pin connector which we launched originally in 2003 and it served us well for over a decade," stated Schiller who went on to point out several key attributes of the new 'Lightning' connector as presented in our cover graphic above. Report Updated February 05, 2013
Apple's Trademark Application In-Part
Although the US Patent and Trademark Office's application actually shows that Apple filed their trademark on Tuesday September 11, the patent office didn't release it prior to Apple's event and instead released it this morning.
Full International Class Details for Apple Lightning
International Class 009: Electrical and electronic connectors, wires, cables, chargers, docks, and adapters for use with computers, digital format audio players, digital audio recorders, digital video recorders and players, radios, computer gaming machines, cameras, audio speakers, global positioning system (GPS) devices, telephones, computer peripheral devices, and handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, faxes, electronic mail, and other digital data; batteries; earphones, headphones; microphones; computer peripheral devices; computer hardware; computers; digital format audio players; digital audio recorders; digital video recorders and players; radios; computer gaming machines; cameras; audio speakers; global positioning system (GPS) devices; telephones; handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, faxes, electronic mail, and other digital data
Claim of Priority
Apple asserts a claim of priority based on Trinidad and Tobago application number 45654, filed 08/02/2012.
Apple filed for 'Apple Lightning' knowing that they couldn't trademark a common word like 'Lightning' alone. Yet by calling it 'Apple Lightning' – it sounds more like a brand of 'Hillbilly Moonshine.'
Earlier this week, Apple filed for the trademark 'EarPods'.
Update Feb 05, 2013: Apple has filed for "Apple Lightining" in Europe under number 011541737. Apple has expanded their International Classifications beyond #9 in their European fling to now include Class #38 covering telecommunicaitons and Class #42 covering scientific and technological services which covers such things as voice-print and voice recognition.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.