Apple has been granted a major patent victory for their iTunes Store today. Apple's iTunes Store which originally opened as the "iTunes Music Store" back in April 2003 is now fully protected. Today's patent win nails down the very heart and soul of what makes Apple's iOS devices so desirable. Apple's iTunes Store and related software are what differentiates their mobile devices from the pack. Up until this day, Apple's competitors have yet to successfully find the magic bullet to counter Apple's advantage. Today's victory will only make it harder on them to challenge the iTunes Store going forward. Technically speaking, Apple's invention relates to media purchase and distribution and, more particularly, to media purchase and distribution in a client-server environment.