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February 29, 2012


Apple has a different take on remotes. I suspect that Steve Jobs hated them like he hated fans in computers. When (not if) Apple ships a TV, most or all of the remote control functionality will be in the TV. Even controlling other equipment like disc players and DVRs will be done by the TV. Apple has to design their TV this way in order for Siri to be a complete control system, and to avoid having conflicts from multiple potential remotes in the form of iPads, iPhones, etc.

And they have multiple patents that would support this approach. Sony and others can try ever more elabolate remotes and game-based menus, but the Apple TV design is likely to make them appear amateurish and obsolete.

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