The US Patent & Trademark Office has published Apple's latest trademark application for "iTunes Match" under application 85487574. Apple has filed their trademark under four distinct International Classes covering such areas as telecom services, entertainment, computer software, and most importantly, "customized music playlists based on user preferences determined from an analysis of the user's existing media library." Apple has also filed a service mark application for their AirDrop logo. The illustrated logo accompanying their filing is massive.
Apple's Trademark Application In-Part
Apple has filed a trademark application for their new iTunes Match music subscription service. Apple first hinted of a future "music subscription service" in their iBook trademark filing in Canada back in March 2010 – well ahead of any news of iTunes Match. Sometimes it pays reading the fine print in Apple's IP filings. As they say, the devil is in the details.
Full International Class Details for iTunes Match
International Class 009: Computer software for use in authoring, identifying, downloading, synchronizing, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, data, images, audio files, video files and electronic games; computer software for personal information management; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, television set-top boxes, music players, video players, media players, cellular phones, and portable and handheld digital electronic devices; computer software for accessing, browsing and searching online databases; computer software to enable users to program and distribute audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related and educational programs via communications networks; computer software for identifying, locating, grouping, distributing, and managing data and links between computer servers and users connected to electronic communications networks; computer software that generates customized recommendations of music, videos, television programs, motion pictures, electronic games and software applications and customized music playlists based on user preferences determined from an analysis of the user's existing media library.
International Class 038: Telecommunication services, namely, transmission of data and of information via electronic communications networks; electronic transmission of streamed and downloadable audio and video files and movies via computer and other communications networks; electronic transmission of movies, music and video information via an internet-based database; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video, movies and/or multimedia content.
International Class 041: Entertainment services, namely, providing a web site and database featuring music, videos, television programs, motion pictures, current event and entertainment news, sports, games, cultural events, and entertainment-related programs.
International Class 042: Computer services, namely providing non-downloadable software for identifying, synchronizing, transmitting, downloading, and storing text, data, images, audio files, video files and electronic games; providing search engines for obtaining data via communications networks; providing temporary use of on-line non-downloadable software to enable users to program audio, video, movies, text and other multimedia content; internet services, namely, creating indexes of information, sites and other resources available on global computer networks for others; searching, browsing and retrieving information, sites, and other resources available on global computer networks and other communication networks for others
Apple asserts a claim of priority based on Jamaican application number 58251 filed in June 2011.
Apple Applies Trademark/Service Mark Logo for AirDrop
Apple has also filed a trademark/service mark for their AirDrop Logo as shown below under application 85487682. Apple filed their logo design under the single International Class of 009 which covers the following: "Computer software for the transmission and sharing of data and information; file sharing software." The jumbo logo illustrated below was a part of Apple's filing.
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