Late last week the European Trademark Office published two of Apple's latest trademark filings that expand the coverage for their registered "App Store" trademark. The first is for their "figurative" trademark which is shown in our opening graphic above. The second covers the words "App Store." Apple has expanded coverage from four International Classes to ten. The new classes cover such things as games for the Game Center, books for iBooks (magazines and all manner of publications), education and hardware covering tablets. There's also another interesting classification that you'll learn about in this report that you might not want to miss out on. Lastly, what I like about this filing is its timing so closely after Microsoft's second objection to the App Store trademark. It's almost as if Apple is saying: Take that! I'm sure that they're saying other things, but we'll leave that to your imagination.