On December 22, 2010, the US Patent & Trademark Office published Apple's latest trademark applications for "Express Lane" and "VoicePass." The six Apple Support Service related trademark filings were submitted under the International Classes 37, 41 and 42 which are detailed in this report. Technically, a quick check at the US Trademark Office shows that neither trademark has been taken thus far despite some companies having used these marks in the past.
Apple's Express Lane Trademark Application In-Part
Apple has submitted three separate filings for the "Express Lane" trademark under applications 85200810, 85200850 and 85200890. Apple's Support Service is available to Apple customers that are still within their warranties. It could help you find answers to problems faster and it stores details of your previous hardware or software issues.
Apple's VoicePass Trademark Application In-Part
Apple has submitted three separate filings for the "VoicePass" trademark under applications 85200948, 85200930 and 85200964. Apple's Support webpage states that "My Support Profile offers one-stop access to manage your products, support activities, and contact information. You can also join VoicePass, so Apple can quickly identify you and provide a fast, personalized experience when you call."
The VoicePass Trademark Should Sail Through
International Class Details
Apple's Express Lane and VoicePass trademark applications were filed under the same three International Classes as noted below:
International Class 037: Installation, repair, maintenance and servicing of computers and of electronic, electromechanical, optical, magnetic and electrical equipment for use with computers; technical services and support; web based support and diagnostic services by using resources and tools for computer software and computer hardware provided on-line and over telecommunications networks; support services available computer network or the Internet, or over a telecommunications network; multimedia technical services and support; information relating to installation, maintenance, repair, servicing and updating of computers transmitted through mail shots, e-mail updates, e-mail support notices, and over telecommunications networks; installation, maintenance, repair and servicing of computer hardware, computer peripheral devices, photographic, apparatus and equipment, apparatus and equipment for recording and/or reproducing sound and/or images, and telecommunications apparatus and equipment; computer installation services; computer maintenance services; computer repair services; advisory, information and consultancy services relating to the aforesaid.
International Class 041: Providing electronic publications (not downloadable) related to services and support information; computer assisted teaching services; computer assisted training services; computer based educational services; education services, providing of training, instruction and entertainment relating to computers, computer software, multimedia products, interactive products and online services, telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, and distributing course materials therewith.
International Class 042: Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; technical support services, namely, troubleshooting of problems relating to computer hardware, computer peripherals, consumer electronic devices, computer software and computer networks; computer services, namely, providing an online portal for troubleshooting of problems relating to computer hardware, computer peripherals, consumer electronic devices, computer software and computer networks; providing technical support and troubleshooting information via the Internet and voice telecommunications networks for fixing problems relating to computer hardware, computer peripherals, consumer electronic devices, computer software and computer networks; computer consultation, namely, services for optimizing the performance and functionality of computer hardware, computer peripherals, consumer electronic devices, computer software and computer networks; installation, repair, updating and maintenance of computer software
All of Apple's Priority trademark filings for Express Lane and VoicePass were made in Trinidad and Tobago in June 2010.
It should be noted that we had posted a note in our December 21 report that Apple had filed for these trademarks in China earlier this month under International Classes 37 and 42. International Class 41 is unique to Apple's U.S. filing.
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