On October 1, 2010, the US Patent & Trademark Office published Apple's latest trademark application for "iAd" under applications 85139086, 85139109, 85139119 and 85139138. Apple has filed their trademark under four distinct International Classes which covers such matters as computer software, marketing, promotional services and being able to serve and transmit audio, video, multimedia, and advertising. Apple's iAd was launched in April 2010 and reaches millions of iPhone and iPod touch users around the world.
Apple's iAd Trademark Application In-Part
Apple Trademark: International Class Details
International Class 009: computer software development tools; computer software for creating and transmitting advertisements. (Application 85139086)
International Class 036: advertising, marketing, and promotion services; advertising and marketing consultation; providing business and commercial information over computer networks and global communication networks; business services, namely, dissemination of advertising for others via computer networks and global communication networks. (Application 85139109)
International Class 038: serving and transmitting audio, video, multimedia, and advertising content to computers, mobile telephones, media players, and other mobile digital devices. (Application 85139119)
International Class 042: Application service provider (ASP) services featuring computer software development tools and computer software for creating and transmitting advertisements; information, advisory and consultancy services relating to all the aforesaid. (Application 85139138)
Apple claims ownership of U.S. Registration Numbers 3515183 and 3515184. They also assert a claim of priority based on Jamaica application number 55369, filed 03/29/2010.
Apple filed a trademark for iAd in Canada back in April 2010 under application 1475581.
Video: Steve Jobs Introduces iAd in April 2010
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