On August 4, 2010, the US Patent & Trademark Office published Apple's latest trademark application for their famous Glass Store Architecture. The design covers Apple's Fifth Avenue retail store in N.Y under TEAS Plus Application 85097331. Apple has already filed a trademark covering their Distinctive Retail Store Layout and possesses a patent covering their in-store glass staircase. With Apple's new store in Shanghai China following their glass architectural styling, it stands to reason why Apple is now trying to formalize this design as a unique Apple trademark.
Apple's Trademark Application In-Part
Apple's Glass Store Design Drawing
Update November 5, 2011: Apple has upgraded their NY Glass Apple Store Architecure with a focus on longer vertical panes of glass to simplify the design. To view the new designed glass, click here.
Apple Trademark Specimen and International Class Details
Apple has filed their trademark solely under International Classification 035 which covers the following: Retail store services featuring computers, computer software, computer peripherals and consumer electronics, and demonstration of products relating thereto.
Note that the red bold text presented above is actually highlighted in the application as such.
Apple Inc. claims ownership of U.S. Registration Number 2926853.
Apple's In-Store Glass Staircase
Apple already possesses a 2007 granted patent covering the Apple Store's famous in-store glass staircase for which CEO Steve Jobs is listed as one of the designer/inventors.
Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.
