On May 19, 2010, the US Patent & Trademark Office officially published Apple's latest figurative trademark application covering MobileMe iDisk under application 85037005. Apple has filed their trademark under two International Classes covering computer services and software. Apple's MobileMe iDisk Quick Tour video states that "with MobileMe you get an iDisk where you could keep all of your important files. It's like having your own personal hard drive on the web." Apple's figurative trademark tries to capture that marketing imagery.
Apple's Trademark Application In-Part
Apple Trademark: International Class Details
International Class 042: Computer services, namely, providing an online portal for users to remotely access, store, organize, manage, modify, and share user-provided data, text, images, video and audio.
International Class 009: Computer software for remotely accessing, storing, organizing, managing, modifying, and sharing user-provided data, text, images, video and audio
Specimen x 2
In International Classes 009 and 042, the mark was first used at least as early as 06/09/2008 and first used in commerce at least as early as 07/11/2008, and is now in use in such commerce. Apple submitted the same specimen for each of the two classes noted above. The mark as used in connection with any item in the class of listed goods and/or services consists of a screenshot that appears when Apple's services are being performed.
Also see yesterday's interesting trademark report about Apple's distinctive retail store layout.
Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.
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