On April 14, 2010, The Canadian Intellectual Property Office published Apple's latest trademark application for "iAd" under application 1475581. The application indicates that Apple originally filed their trademark just two days prior to formally announcing their upcoming web service associated with iPhone OS 4. Formally, Apple's iAd is a new mobile advertising platform which combines the emotion of television ads with the interactivity of web ads. You could still view Steve Jobs' introduction of this new mobile advertising platform beginning at the 44:10 mark of the "Apple iPhone OS 4 Event" QuickTime presentation. The Canadian filing covers "iAd" under Wares and Services which basically covers Apple in all forms of advertising as well as for being an ASP or Application Service Provider through to "Toys" which encompasses "electronic hand-held game units."