On March 4, 2010, the US Patent & Trademark Office officially published Apple's latest trademark applications for "iFrame" under applications 77946787 and 77946791 which were originally filed by Apple in late February. Apple has filed their trademark under International Classes 009 and 042 covering Apple as an Application Service Provider (ASP) in all aspects and matters relating to video (editing, extracting, encoding, decoding etc) which is covered in our report in detail. Sanyo was the first camera OEM to support Apple's iFrame video format.
About Apple's iFrame
The iFrame Video format is designed by Apple to speed up importing and editing by keeping the content in its native recorded format while editing. Setting a camcorder to record in the iFrame video format can result in optimized performance in iMovie ’09. iFrame is a computer-friendly video format designed by Apple to simplify the process of working with video recorded with your camera. With iFrame, the video in your camera is the same format you’ll edit, so importing video is fast and file sizes are small. iFrame is based on industry standards, such as H.264, AAC, MP4, and QuickTime, so iFrame can be used with compatible Mac and PC applications.
Apple's iFrame Logo Applications In-Part
International Class 009: Computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing video, digital images, and audio; computer software for DVD authoring; cameras; digital cameras; video cameras; video recorders; media players; televisions; video projectors
International Class 042: Application service provider (ASP) services featuring software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing video, digital images, and audio, software for DVD authoring; providing temporary internet access to use on-line non-downloadable software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing video, digital images, and audio, software for DVD authoring
Apple asserts a claim of priority based on Trinidad and Tobago application number 41357, filed 09/03/2009.
The iFrame logo shown below is from Sanyo's October 2009 news release announcing the World's first two cameras using the Apple iFrame video format.
Update – March 5, 2010: Apple's iFrame logo trademark application has surfaced in Europe on March 5, 2010 under 008925621. The Trade Marks and Design Registration Office of the European Union have published four new International Classifications pertaining to Apple's iFrame logo as follows:
International Class 016: Paper, cardboard and goods made from these materials, not included in other classes; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; stickers; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; printed publications; periodicals; books; magazines; newsletters; brochures; booklets; pamphlets; manuals; journals; leaflets; greeting cards; advertising and promotional material; catalogues relating to computer software; computer brochures; computer handbooks; computer hardware publications; computer hardware reference manuals; computer hardware users guide; computer instruction manuals; computer manuals; publications relating to technology, digital technology and gadgets; catalogues relating to musical apparatus and instruments; music books; music instruction manuals; music magazines; excluding adhesives, adhesive tape and sheets.
International Class 028: Games and playthings; gymnastic and sporting articles not included in other classes; toys; playing cards; electronic hand-held game units; musical toys, games and playthings; toy audio apparatus; toy musical boxes; toy musical instruments; toy record players for playing tunes and cassettes; musical games; battery operated toys; electronic toys; electric computer games, other than those adapted for use with television receivers; electrical and electronic amusement apparatus (automatic, coin/counter freed); electronic games being automatic, coin-freed or counter-freed (other than those adapted for use with television receivers); hand-held electronic games and apparatus (other than those adapted for use with television receiver only); video games other than those adapted for use with television receivers only; automatic and coin-operated amusement machines; computer game apparatus other than coin operated or those adapted for use with television receivers; video output toys and games; electronically operated toys; interactive computer toys and games; musical toys and games; stand alone video game machines incorporating a means of display; toy handheld electronic devices; toy computers (not working); toy mobile telephones (not working); parts and fittings for all the aforesaid goods.
International Class 038: Telecommunications; communication and telecommunication services; telecommunication access services; communications by computer; communication between computers; electronic sending of data and documentation via the Internet or other databases; supply of data and news by electronic transmission; providing telecommunication access to websites and electronic news services online allowing the download of information and data; providing telecommunication access to web sites on the Internet; delivery of digital music by telecommunications; providing wireless telecommunications via electronic communications networks; wireless digital messaging, paging services, and electronic mail services, including services that enable a user to send and/or receive messages through a wireless data network; one-way and two-way paging services; communication by computer, computer intercommunication; telex, telegram and telephone services; broadcasting or transmission of radio and television programmes; time sharing services for communication apparatus; provision of telecommunications access and links to computer databases and the Internet; electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; webcasting services (transmission); delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content; provision of telecommunications connections to electronic communication networks, for transmission or reception of audio, video or multimedia content; providing telecommunication access to digital music web sites on the Internet; providing telecommunication access to MP3 web sites on the Internet; delivery of digital music by telecommunications; provision of telecommunications connections to the Internet or computer databases; electronic mail services; telecommunication of information (including web pages); video broadcasting, broadcasting pre-recorded videos featuring music and entertainment, television programs, motion pictures, news, sports, games, cultural events, and entertainment-related programs of all kinds, via a global computer network; streaming of video content via a global computer network; subscription audio broadcasting via a global computer network; audio broadcasting; audio broadcasting of spoken word, music, concerts, and radio programmes, broadcasting pre-recorded videos featuring music and entertainment, television programmes, motion pictures, news, sports, games, cultural events, and entertainment-related programmes of all kinds, via computer and other communications networks; streaming of audio content via a global computer network; electronic transmission of audio and video files via communications networks; communication services, namely, matching users for the transfer of music, video and audio recordings via communication networks; providing on-line bulletin boards for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio, television, film, news, sports, games and cultural events; rental and hire of communication apparatus and electronic mail-boxes; electronic news services; electronic communications consultancy; facsimile, message collection and transmission services; transmission of data and of information by electronic means, computer, cable, radio, teleprinter, teleletter, electronic mail, telecopier, television, microwave, laser beam, communications satellite or electronic communication means; transmission of data by audio-visual apparatus controlled by data processing apparatus or computers; information, advisory and consultancy services relating to all the aforesaid; provision of telecommunication access time to web-sites featuring multimedia materials; providing telecommunication access to databases and directories via communications networks for obtaining data in the fields of music, video, film, books, television, games and sports; providing users with telecommunication access time to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users.
International Class 041: Education; providing of training; entertainment; sporting and cultural activities; providing web-sites, via a global computer network, to enable users to program the scheduling of audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs as they will be aired; video and film editing; video and film production; digital imaging services; entertainment services, namely, providing online computer databases and directories featuring information in the fields of video, film, music, books, television entertainment, games and sports; entertainment services, namely, providing non-downloadable pre-recorded video, audio, music, and graphics via a global computer network and wireless networks; providing non-downloadable electronic publications for browsing over a global computer network and wireless networks, namely, books, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of computers, computer software, information technology, consumer electronics, video and film production and editing, and a wide range of topics of general interest; education and training services, namely, arranging and conducting personal training, classes, workshops, conferences, and seminars in the field of computers, computer software, information technology, consumer electronics, and video and film production and editing; arranging professional workshop and training courses; computer education training services; training in the use and operation of computers, computer software, consumer electronics, and equipment for video and film production and editing; providing information, advice and consultation services relating to all the aforesaid.
NOTICE: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details.