One of Apple's patent applications that were published late last week by the US Patent & Trademark Office almost snuck through without being noticed. This interesting patent generally relates to text messaging, and more particularly to sending and receiving of contact information via text message protocols. For example, a mobile device user may desire to send contact information (e.g., an electronic contact/business card) via SMS. Electronic business cards are typically marked up according to a particular file format (e.g., vCard). Conventional text messaging services are not capable of recognizing the markups associated with an electronic business card. As such, attempts to send an electronic business card as a text message will result in a receiving user being presented with a garbled mixture of contact information and inline markups. Apple's patent provides an excellent solution to rectify this problem. It should be noted that while there are at least eleven vCard apps for the iPhone available today, it appears that Apple is thinking of a secondary vCard solution of their own in the future. Currently, Apple's new iPhone 3GS offers a modern MMS vCard solution which clearly differs from today's patent focusing on a vCard solution for SMS.